Privacy Policy
Last updated: 6 August 2026
This Privacy Policy explains how Global Datai Limited (company number 16402712, incorporated in England and Wales, "Global Datai", "we", "us", "our") collects and uses personal data through Ife, our AI assistant available at ai.gdatai.com and via the Ife AI VS Code extension and website widget (the "Service"). Cookie-specific detail lives in our separate Cookie Policy, which applies across gdatai.com and the Service.
1. What We Collect
| Category | Examples |
|---|---|
| Account information | Name, email address, hashed password (if you register with a password), or your Google/Microsoft profile name and email (if you sign in that way) |
| Conversation content | Messages you send Ife, and its replies - including any images or documents you upload to a conversation |
| Facts you choose to save | Anything you explicitly ask Ife to remember about you |
| Usage & billing data | Subscription tier, usage volume against your plan's limits, and payment details handled directly by Stripe (we don't store your card details ourselves) |
| Device & technical data | IP address (used to derive a coarse country/region), browser type, and similar standard request metadata |
| Cookies | See our Cookie Policy - necessary cookies always apply; analytics/marketing cookies only with your consent |
2. How We Use It
- To operate the Service - generate Ife's replies, keep your conversations synced to your account, and remember your preferences;
- To personalise responses, including using any facts you've explicitly asked Ife to remember;
- To process payments and manage subscriptions;
- To provide support when you contact us, and to send you service-related emails (for example, a password reset);
- To keep the Service secure and to enforce our Terms of Service;
- To understand how the Service is used and improve it - using aggregated or anonymised data where possible, and only using identifiable usage data as needed to fix problems or build better features.
3. Who We Share It With
We don't sell your personal data. We share it only where it's genuinely needed to run the Service:
- AI model providers - your messages are sent to the third-party AI providers that generate Ife's replies, strictly to produce that reply;
- Stripe - to process payments for paid subscriptions;
- Email delivery providers - to send account and transactional emails (e.g. password resets);
- Google or Microsoft - only if you choose to sign in that way, to verify your identity;
- Where required by law, or to protect the rights, property, or safety of Global Datai, our users, or others.
4. Legal Basis for Processing
Under UK GDPR, we process your data on these bases: performance of a contract (providing the Service you've signed up for), legitimate interests (keeping the Service secure and improving it), and consent (for optional analytics/marketing cookies, which you can withdraw at any time - see our Cookie Policy).
5. International Transfers
Some of the third parties above (including some AI model providers) may process data outside the UK/EEA. Where that happens, we rely on appropriate safeguards, such as the provider's own standard contractual clauses, to protect your data.
6. Data Retention
We keep your account and conversation data for as long as your account is active, so you can pick up past conversations where you left off. If you delete your account, we delete or anonymise your personal data within a reasonable period, except where we need to keep something longer for a legitimate reason (for example, billing records we're legally required to retain).
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you;
- Correct inaccurate data;
- Request deletion of your data ("right to be forgotten");
- Object to, or ask us to restrict, certain processing;
- Receive your data in a portable format;
- Withdraw consent at any time where processing is based on consent (e.g. optional cookies).
Most of these you can act on directly from your account Settings. For anything else, contact us via the details published at gdatai.com. You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe we haven't handled your data properly.
8. Children
The Service is not directed at children under 13, and we don't knowingly collect personal data from anyone under that age, in line with the minimum digital-consent age under the UK Data Protection Act 2018.
9. Security
We use industry-standard measures - including encryption in transit and hashed passwords - to protect your data. No system is completely secure, but we work to keep the Service and your data safe.
10. Changes to This Policy
We may update this policy as the Service changes. We'll update the "Last updated" date above when we do; continued use of the Service after a change means you accept the updated policy.
11. Contact
Questions about this policy, or want to exercise one of your rights? Reach us via the contact details published at gdatai.com.